Aussie Digital Edge Solutions values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and secure your information when you visit or make a purchase through aussiedigitaledge.com.au (the “Site”) or interact with us directly as a client.
Aussie Digital Edge Solutions is a digital marketing agency serving Australian small to medium-sized enterprises (SMEs). We provide digital marketing, analytics, business automation, and operational optimisation services, operating under a remote-first model with rigorous privacy and compliance practices.
We collect information necessary to provide our services, manage client relationships, and comply with legal requirements. We may collect the following categories of Personal Information:
Device and usage data: IP address, browser type, operating system, device identifiers, location data (city or region), traffic source, referring pages, time spent on pages, navigation paths, and interactions with our Site.
Collection method: Automatically via cookies, tags (e.g., Facebook Pixel), Google Analytics, and similar technologies.
Purpose: Improve Site experience, security, marketing performance, and measure campaign effectiveness.
Contact details: Name, job title, business name, ABN, business address, phone number, and email address.
Business information: Industry, size, website, digital marketing maturity, and marketing objectives.
Service preferences: Survey and onboarding responses, marketing/branding questionnaire responses, and communication preferences.
Access credentials: CMS, social media accounts, analytics tools, project management logins (as necessary for service delivery).
Financial details: Invoices, billing addresses, and payment confirmation for services (note: credit card details are processed via secure third-party payment platforms and not stored directly by us).
Service agreements: Signed proposals, contracts, and terms of use acceptance (including digital signatures).
Email engagement: Open/click rates, subscription status, topics of interest when you subscribe to our marketing, newsletter, or event invitations.
Referral/Partner details: Contact details of referred clients, partnership proposals, workshop attendance.
Registration details: Names and contact information of workshop/webinar participants, feedback and post-event engagement.
We do not actively collect sensitive personal information unless required for a specific purpose and with your explicit consent.
We use your Personal Information for:
Providing and improving services: Onboarding, campaign management, reporting, content delivery, consulting, technical support, and continuous service improvement.
Client relationship management: Communications, progress tracking, project documentation (using tools like ClickUp, Dubsado, and Mailchimp).
Analytics & business insights: Assessing usage, measuring campaign effectiveness, SEO audit reports, content and market segmentation.
Marketing & communication: Sending newsletters, updates, invitations, and promotional content, according to your preferences and compliance with the Spam Act.
Education & events: Registering you for workshops, follow-up calls, or tailored SME training.
Legal and contractual obligations: Managing compliance (Privacy Act 1988 (Cth), Australian Consumer Law, and other applicable laws), record-keeping, insurance, and security.
Security: Detecting and preventing security breaches, unauthorised access, fraud prevention, and ensuring proper access permissions.
We do not sell your personal information. We may share Personal Information as follows:
Service delivery: With contractors and service providers who support our services (e.g., freelance marketers, technology vendors, web developers, analytics and cloud providers), on a need-to-know and confidential basis.
Analytics Platforms: Your site usage data may be shared with Google Analytics and similar tools for aggregate reporting.
Cloud & technical partners: Providers of project management (Zoho), CRM/email (Mailchimp, Dubsado), analytics (Looker Studio, Power BI), and web hosting.
Professional and legal advisors: Accountants, legal advisors, and insurers, as required.
Government and regulatory bodies: Where required by law, such as responding to subpoenas, court orders, or demonstrating compliance.
Referrals/Partners: With your permission, e.g., when you request an introduction or referral.
Corporate transactions: In the event of a business transfer (merger, sale, acquisition), your information may be transferred in accordance with privacy law.
Aussie Digital Edge Solutions primarily stores information within Australia. Still, some technical and cloud-based services may host or process data in other jurisdictions (e.g., the US/EU for certain platforms). In all cases, we use reputable vendors and require appropriate data protection measures.
We take reasonable steps to protect your information, including:
SSL encryption for website and communications.
Enforcing access control, using role-based permissions, strong passwords, and multi-factor authentication on client and internal systems.
Limiting access to client data to authorised personnel only.
Regular review and audit of security settings with our technology vendors.
We retain your information only as long as necessary for our business, legal, and record-keeping purposes.
As an Australian resident (and, where applicable, under the GDPR for EU clients), you have rights to:
Access: Request a copy of your Personal Information held by us.
Correction: Request correction/updates to your Personal Information.
Deletion: Request erasure (where legally permissible).
Portability: (If applicable) Obtain your data in a portable format.
Complaint: Complain with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy rights are infringed.
To exercise these rights, please contact us using the details below.
We use cookies and similar technologies for the following purposes:
Site performance, analytics, and security.
Seamless login/authentication to our client dashboards or tools.
Marketing campaign monitoring and user behaviour understanding (Google Analytics, Facebook Pixel, etc.).
Your continued use of our website implies consent to cookie use as described; you can alter your browser settings to manage cookies.
We review and may update this Privacy Policy periodically. Revised versions will be posted to our website and take effect immediately upon posting, with notification to current clients of any material changes.
For privacy-related questions, access/correction requests, or complaints, please contact:
Aussie Digital Edge Solutions Contact Us Form
Email: [email protected]
Phone: +61 2 8613 5345